The Zeus team headed to London with client, Englana a luxury lifestyle brand, to support their latest press launch at The Ivy Soho Brasserie.
The launch provided the British lifestyle brand with the opportunity to unveil their new partnership with international supermodel, Jodie Kidd and to showcase their exclusive new ranges, The Mono and The Victory, to key journalists and bloggers.
The agency were on hand throughout the day to share live social media updates, Instagram stories and behind the scene shots, revealing the partnership to the brands loyal following.
The event was a huge success, with all attendees thrilled to find out more about the collaboration and the brand.
Subsequent news coverage was secured on Retail Times, Diary Directory and Tempus Magazine.
On the day a number of speeches took place providing the journalists with an insight into the brand and celebrity ambassador.
Jodie commented, “Englana®’s stunning collections are inspired by the Shropshire landscape; I’m a country girl at heart, and love the rich connections this brand has to nature and the British countryside. In each and every item, you can see the love and attention to detail that has lavishly gone into creating the beautifully crafted items.”
Jodie is currently working with Englana to create a collection in her own colour choice, selecting a rich maroon shade for the leather, with vibrant teal stitching.
Englana also showcased premium, design-led home accessories such as The Willow Collection of baskets – handcrafted in Somerset, using centuries old techniques and the local Somerset willow that is famed worldwide. The brand also had samples of their luxurious Merino wool blanket & throw ranges which are made in an old English mill using traditional skills and modern techniques, alongside beautiful cushions, available in a choice of contemporary and heritage patterns, all produced in the mills in England.
To find out more about Englana visit: www.englana.com