We work closely with all kinds of health-related businesses to create standout and exposure, enhancing their reputation and sales pipeline through hard working PR campaigns.
Over the past 15 years the team has generated significant PR exposure for a vast portfolio of brands in this very crowded sector.
Our hugely successful health PR campaigns include high profile relaunch of an iconic lubricant brand, launch of a pioneering eye procedure for dry eyes, generating exposure for a leading nappy cream and a community-led cough medicine campaign.
We also managed a five-year sexual health awareness campaign for the NHS client, across two health awareness campaigns, which due to our exemplary results were extended. Through affordable media campaigns, powerful community and brand outreach and engaging social media drives, we have delivered heightened awareness levels and usage of key locally managed health services.
The agency also has worked closely with private operators including aesthetics and non-surgical clinics to drive awareness, demand and traffic to their facilities through comprehensive media relations and digital influencer campaigns, celebrity endorsements and highly successful social media programmes.
Crafting newsworthy copy, placing case study features, generating opportunities to feature authoritative comment from leading medics, creating brand partnerships and developing engaging social media and influencer programmes is all in a day’s work for Zeus PR.
National press case study placement of patients delighted with the results, consultants and clinicians commenting on the latest surgical and medical advancements/procedures and heightened social media & content placement have proved hugely successful in securing substantial interest from potential customers.
Achieving major success for our clients – a snapshot:
- Devising and undertaking a 6 year sexual health campaign for two large NHS Trusts, driving clinic footfall
- Relaunching the UK’s number one lubricant KY Jelly as ‘Kynect’ with exposure across major national media titles and in key trade press
- Media launch of a pioneering dry eye treatment, Lipiflow, spearheaded by a highly respected consultant
- Successfully reached expectant and new mums via editorial media channels with authoritative advice on behalf of leading and highly established nappy-care brand Metanium
- Hard working news flow and community outreach for children’s well known medicine brand Tixylix
- Substantial coverage placement for bath and body ranges as part of launching and maintaining the press and influencer office for I Love Cosmetics, supporting their retail and online sales