As part of our lifestyle PR strategy, we liaise closely with agents and celebrities themselves to generate awareness of client brands and encourage A-List participation and engagement. With the media’s huge appetite for reporting on celebrities and their lifestyles, there is huge scope to utilise the power of celebrity to grow brand appeal enormously.
This importance of the celebrity association for brands has been heightened by the rise in social media, giving rise to celebrities amassing huge followings overnight. This in turn can have a massive knock-on effect for brands referenced on their, Instagram, Facebook, and TikTok pages.
Whether you are keen to make some noise about a specific launch or reach new markets, we will work closely with you to establish your objectives and develop a celebrity endorsement strategy to boost your brand. Our PR experts will execute tailored and targeted influencer and celebrity outreach campaigns focused on your customer demographic to generate phenomenal exposure. Support ranges from sourcing and managing long-term, high-profile celebrity brand ambassador partnerships to celebrity gifting campaigns.
If you are interested in finding out more about how we can build awareness for your brand with our lifestyle PR and celebrity endorsement campaigns, get in touch today.