Raising Profile for Professional Service Providers through B2B PR Campaigns
At Zeus PR, we work with several professional service providers, operating both nationally and regionally. Throughout 2024 we have supported these clients with highly effective, targeted B2B PR campaigns, achieving significant editorial coverage in the trade and business media, propelling them into the limelight and raising their profiles amongst target customers.
Some key highlights from our work with leading law firm SAS Daniels include regular, positive news flow with press release placement, increasing the firm’s profile locally and nationally, and sourcing opportunities for individual team members to share their expert advice in the media in print and digital publications such as the Sunday Times, Grand Designs, and This is Money.
For our client Shield Safety, the trusted name in food safety, health and safety, and fire safety, our team has secured 8 high profile winner / finalist accolades, positioned the business as an expert & sector leader through substantial thought-leadership media coverage, and supported its SEO by generating 50 strong digital links to the Shield Safety website.
In addition, we set up the PR channel for SYTECH, a multi-disciplinary consultancy known for its pioneering expertise in digital forensics, which joined our client roster last January. 2024 was a year of many landmark achievements for the firm; completing a large international government project in Belize, undergoing a rigorous audit to secure its second UKAS re-certification for ISO 17025:2017, and taking home two prestigious accolades at the Staffordshire University Business Awards 2024, following our B2B PR team’s compilation of two outstanding award entries.
2024 also saw the team out and about, attending a premier trade show to support Impact Environmental Group (IEG) with a major milestone. The group, a leading operator in the provision of waste and recycling products and service solutions, showcased for the first time its new and expanded portfolio of established UK-based brands at the Resource and Waste Management Expo. We provided IEG with 360 PR support for the event; participating in weekly planning meetings, copywriting for event brochures, coordinating several press briefings, communicating key messaging and increasing journalist engagement ahead of the show. On the day itself, the team joined IEG on the stand, filming extensive and engaging content for social media.
As part of our PR and digital marketing strategy for Clear Start Accountants, we have continued to work closely alongside the team to develop insightful episode content for its financial podcast, ‘Penny to the Pound’, which provides practical personal budgeting support and guidance. We also managed a busy award schedule in 2024, entering Clear Start’s Founder and CEO Fiaz Ashraf into several industry-leading entrepreneur award schemes and securing highly coveted accolades, such as The Muslim News Award for Excellence in Enterprise.
We were just as jubilant as our B2B clients to end another busy year on such a high. Keep checking our blog page to find out more about what we achieve for our clients in 2025!
To discuss a bespoke B2B PR campaign for your professional services firm, contact us on 01260 275372.