Surge in Holiday Bookings with Teletext Holidays
With a number of the industries that our clients operate in being affected in recent times, the Zeus team has been busy sharing key insights and trend data for publication in major national titles, feeding the press appetite for news through a COVID-lens, whilst maintaining client visibility at key trading periods.
Recently, Zeus worked closely with our long term client Teletext Holidays on informing the media and their readers on the ‘Great Christmas Getaway’.
The leading online travel agency is witnessing an uplift in Christmas 2020 bookings, showing an increase in average party size, with more multi-generational family parties, as people decide to travel abroad for Christmas week. This points to a real appetite for people to spend some quality time with their extended family, whilst enjoying the warmer weather.
Teletext Holidays MD Wayne Perks commented widely in the press on how this reflects the latest UK government restriction which limits gatherings to 6 people or under, possibly resulting in a very different Christmas for many UK families this year.
We secured for our client significant national media coverage including news pieces in The Telegraph and The Independent as well as in the major industry trade title Travel Weekly.
Celebrating Massive Campaign Success for Horlicks
Horlicks indulgent chilli-chocolate mousse or Horlicks chocolate maltini anyone?
We loved every minute of supporting our iconic client Horlicks with their recent recipe book launch. And delivering an impressive ROI of 1322% on budget, with a massive reach of 6 million was the icing on the (Horlicks!) cake.
The much loved nostalgic malted milk brand Horlicks, published Moments to Share, showcasing ways it can be used as a secret ingredient in many delicious recipes. Proving the popular drink isn’t just for bedtime!
The book includes delicious puddings such as the Millionaire's Shortbread Cheesecake or the Showstopper Banoffee Pie, along with lunch and dinner ideas including Welsh Rarebit and Fish goujons.
The recipe book is available to download free here
Horlicks has been the nation’s favourite malted drink for over 145 years; the brand has fuelled soldiers through two world wars, warmed explorers on polar expeditions and fuelled Olympic athletes. It is enriched with 14 vitamins and minerals; so not only is it deliciously comforting but it aids in overall nourishment.
Horlicks is high in vitamins C, D, B1, B2, B5, B6, B12, folic acid, niacin, biotin, calcium and zinc and a source of vitamin E and iron.
Delivering Awareness for Beelivery
Zeus PR has been appointed by Beelivery.com, the largest UK ‘on-demand’ grocery business, to build their media profile, driving consumer awareness and trial.
Established in 2015 for people with limited mobility, or for those who simply appreciate the convenience and quick turnaround of a grocery delivery, Beelivery has, and is continuing to be the ideal solution for these unprecedented times, with 15,000 registered drivers on hand to deliver groceries straight to your door within 90 minutes.
Lee Parkinson, Beelivery CEO and Co-founder explains: “When a customer orders, we aim to find them a driver within one mile or their address. The drivers visit the closest supermarket or convenience store to them to purchase the products, and they can visit any shop. This means that the distance between the driver, the shop and the customer is kept to a minimum, making our service the fastest possible for quick delivery.
“In recent, demand has massively increased as our drivers offer and invaluable service, supporting families and individuals who are unable, or trying to limit the number of times they leave their homes, to go grocery shopping.”Beelivery offers a wide range of products from fresh and frozen meal staples such as meat, fish, bakery items, pantry items, vegetables and fruit, to snacks and alcohol, and home cleaning products.
Yazan Bin Mohammad Chairman and Co-founder says: “Due to our unique logistics model, with immense network of localised drivers, we operate the largest nationwide service of this kind, supporting cities, towns and villages UK-wide with delivery of grocery essentials, as well as other confectionary and snacking items. To be of additional assistance at this time of self-isolation, we have expanded our delivery fleet further to ensure that we meet the vastly growing demand.”
The service is easy to use. Simply register for an account on Beelivery.com or download the Beelivery App from the App Store or Google Play. There is a minimum order value of £12.00, and delivery is from £1.99.
The Beelivery team is available to process orders Monday to Friday: 7am to 2am, Saturday: 7am to 2am and Sunday: 8am to 10pm throughout the UK, with 24 hour delivery in London.
Blooming Marvellous
If you are a parenting, health or features writer, we are excited to share news that we are managing the PR for two fabulous baby and toddler brands, and are here to assist you with relevant features!
The agency is managing the PR brief for Metanium – a specifically formulated range of products to cover every stage of nappy rash, helping keep parents and babies as happy as can be. So from changing bag basics to tried and tested reviews, we would love to hear from you…..
What’s more we are also fully on hand to support you with your childhood cough articles. We are pleased to be working with leading cough mixture, Tixylix. Its specifically formulated cough syrups for children aged 3 months to 5 years, helps soothe and relieve the symptoms of children’s dry and tickly cough. The Tixylix range offers three tailored products to suit each phase of a child’s development, each with a subtle blackcurrant flavour. All cough syrups can be taken alongside children’s paracetamol.
We’ll be reaching out to you all, but do get in touch if you have anything we can assist with……
Celebrating Another Highly Successful Project - 2019 Women of the Year Luncheon & Awards
The Planet Zeus team enjoyed every minute of its role as PR partner in this year’s prestigious Women of the Year Luncheon and Awards.
The glittering occasion, which took place a few weeks ago at the Hilton Birmingham Metropole, was an extraordinary celebration of female achievement.
Over 550 guests came together to promote the #ThisIsMe theme across the social and business community, with 2018 X-Factor contestants, LMA performing to launch the Awards.
The Planet Zeus team was extremely proud to be selected to manage the media and influencer relations for the event, securing significant print and digital press coverage, as well as attendance from top names such as ITV2’s Love Island star Alexandra Cane, who shared the occasion with her 1.3 million Instagram followers!
The 2019 Business Woman of the Year Award went to Jennie Johnson MBE, founder and CEO of Kids Allowed. Jennie was shortlisted from over 500 nominees, for her incredible ambition and proven track record in growing an award-winning chain of nurseries.
The Freeths Woman with Edge Award was presented to Debbie Francis, Managing Director of Direct Rail Services from Warrington. This new accolade was introduced this year to recognise courageous, female business leaders who have demonstrated the courage to make significant changes in their industry.
Debbie demonstrated the resolve to challenge and make a real difference in a male-dominated industry, and has consistently strived to develop the skills and attitudes of others.
There wasn’t a dry eye, as the prestigious Woman of Achievement award was dedicated to the Women of Grenfell for the work done to support the Grenfell community since the tragedy in 2017 which claimed 72 lives. Representatives of the Hubb Community Kitchen and Justice for Grenfell accepted the Award, which proved a very a humbling experience indeed to all those in attendance.
A special commendation was awarded to Dr Nnenna Osuji, Deputy Chief Executive and Medical Director at Croydon Health Services NHS Trust for exemplary services to medicine.
Much loved actress Sally Lindsay inspired attendees with her keynote speech, and guests enjoyed a bespoke, three course menu of culinary delights created by the exceptionally talented trio of 2019 MasterChef finalists, Irini Tzortzoglou, Delia-Maria Asser and Jilly McCord.
Zalena Vandrewala, a Director of Women of the Year Luncheon & Awards said, “I would like to congratulate all our finalists and send our gratitude to everyone who attended and supported this year’s fantastic event.
In the 37 years that we’ve celebrated the Women of the Year Luncheon & Awards, our honorees have redefined success on their own terms. This year we welcome three new women into the alumni who, like the honourees before them, are using their chosen profession and ambition to push our culture forward.”
Joining Planet Zeus as event sponsors were Natwest, Freeths LLP, Gordon’s Premium Pink Gin, Pertemps, Aston University, Strategi Solutions, Equistone, Boodles and Planet Zeus. Monies raised at the event were donated to two charities - The Prince’s Trust: Women Supporting Women Initiative and Elle for Elle.
Zeus PR appointed as key PR Sponsor for Women of the Year, 2019
We are thrilled to announce that we have been appointed as the key PR sponsor for this year’s prestigious Women of the Year Luncheon and Awards, tasked with creating a strong level of awareness and positioning the event as the UK’s number one celebration of female achievement.
The Women of the Year Luncheon and Awards shines a light on the achievements of women in business and recognises excellence among those who strive to make a positive difference.
This year’s Women of the Year Luncheon and Awards will take place at the Birmingham Hilton Metropole on Friday 25 October and will raise funds for two chosen charities – The Prince’s Trust: Women Supporting Women Initiative and Elle for Elle.
Zalena Vandrewala, chair of Women of the Year said: “The team at Zeus has really taken the time to understand our objectives and recognise the achievements of female trailblazers from across the UK. We have every belief that this will be a long and fruitful working relationship.”
For more information visit https://www.womenoftheyear.org.uk/
Flyaway Success for Travel PR Campaign!
Here at Zeus PR, we are excited to celebrate great results for our client, leading online travel agency, Teletext Holidays.
Since being appointed by the iconic brand back in December, we are loving every minute! By utilising our travel expertise, we have consistently secured substantial weekly coverage in key national newspapers, averaging 4/5 national news pieces each week. Major titles include The Sun, The Sunday Mirror, The Daily Express and The Sunday People. Check out this impressive, full-page round up of all-inclusive deals, secured in The Mirror online, and this I News article to find Teletext Holidays in the 30 best summer holiday deals.
Celebrity partnerships are also on the agenda for team Zeus. Recently, we enlisted TV presenter and travel & property specialist, Laura Hamilton as a brand ambassador for the iconic online travel agency. To generate awareness and excitement, Laura and her family were sent on holiday to the stunning Amathus Beach Hotel Limassol in Cyprus, where she shared her trip to her following through daily posts and stories. Laura’s prolific social sharing grabbed the attention of major news outlets- including The Express! Find the article here.
We have also achieved significant business news flow in key travel trade print and digital titles, reinforcing their positioning as a major UK online travel agency.
More exciting times are ahead, so watch this space for seasonal campaigns, TV exposure on popular programmes and high-profile press trips with national travel editors!
At Zeus, previous successes include profitable TV sponsorships, whereby our clients have received prime time TV exposure with full verbal and visual branding. With Teletext Holidays, we have been able to maximise long-standing relationships with contacts in the travel industry to drive press and digital coverage.
Teletext Holidays is one of the UK’s leading travel companies providing great-value beach and city breaks to thousands of destinations worldwide. With over 25 years’ experience in the industry, Teletext Holidays strives to provide valued customers with a fantastic range of destinations, hotels, airlines and transfers, for the best possible prices. All holidays, flights and hotel deals are TTA and ATOL protected, so customers can book with confidence.
For more information about Teletext Holidays visit: www.teletextholidays.co.uk
Zeus Supports Englana’s Celebrity Launch
The Zeus team headed to London with client, Englana a luxury lifestyle brand, to support their latest press launch at The Ivy Soho Brasserie.
The launch provided the British lifestyle brand with the opportunity to unveil their new partnership with international supermodel, Jodie Kidd and to showcase their exclusive new ranges, The Mono and The Victory, to key journalists and bloggers.
The agency were on hand throughout the day to share live social media updates, Instagram stories and behind the scene shots, revealing the partnership to the brands loyal following.
The event was a huge success, with all attendees thrilled to find out more about the collaboration and the brand.
Subsequent news coverage was secured on Retail Times, Diary Directory and Tempus Magazine.
On the day a number of speeches took place providing the journalists with an insight into the brand and celebrity ambassador.
Jodie commented, “Englana®’s stunning collections are inspired by the Shropshire landscape; I’m a country girl at heart, and love the rich connections this brand has to nature and the British countryside. In each and every item, you can see the love and attention to detail that has lavishly gone into creating the beautifully crafted items.”
Jodie is currently working with Englana to create a collection in her own colour choice, selecting a rich maroon shade for the leather, with vibrant teal stitching.
Englana also showcased premium, design-led home accessories such as The Willow Collection of baskets – handcrafted in Somerset, using centuries old techniques and the local Somerset willow that is famed worldwide. The brand also had samples of their luxurious Merino wool blanket & throw ranges which are made in an old English mill using traditional skills and modern techniques, alongside beautiful cushions, available in a choice of contemporary and heritage patterns, all produced in the mills in England.
To find out more about Englana visit: www.englana.com
Zeus 'trades' in the Office for Grafters LIVE
The Zeus PR team supported long-standing client Real Stone & Tile as they showcased at Manchester-based, Grafters LIVE, alongside bathroom specialist, BAGNODESIGN.
Not only were they working with a must-have brand in the bathroom industry, Real Stone & Tile were the only firm in the sector to be represented at this prestigious construction specifier show. Our Managing Director, Anthea was on hand throughout the day to liaise with attendees, manage photo opportunities and update social media feeds to maximise brand awareness for the client.
The event, held on 8th March at the Etihad Stadium, is Manchester’s largest property development show and the only B2B construction and property exhibition to celebrate upcoming projects, and their impact on the North West’s specialist contractors and subcontractors.
During the event, Real Stone & Tile were on hand to provide their excellent knowledge and advice on the vast array of on-trend finishes and in-built stylish design features available from BAGNODESIGN.
Present at Grafters LIVE were many industry specialists, including the North West’s best property developers. Live stage interviews were carried out throughout the day, allowing individuals such as Gary Jackson, CEO of the De TRAFFORD Estates, Alex Russel, Group MD of the Property Alliance Group and David Searle, Director of the HS Property Group to discuss their background and upcoming projects.
Overall it was a successful day for Real Stone & Tile, showcasing BAGNODESIGN’s beautiful collections and networking with industry specialists.
We look forward to next year’s event!
‘My Horlicks Moments’ Press Sampling
For our hectic media contacts, Zeus has launched the My Horlicks Moments press sampling campaign, allowing busy journalists time to simply unwind with a cup of warm, comforting and delicious Horlicks!
If you are a member of the press would like to receive a complimentary sample of your favourite variety – then please get in touch with either Anthea, Holly or Melissa at Zeus!
This is part of a much wider campaign by Horlicks – as the iconic British brand and a family favourite launch an initiative to encourage consumers to take time out, to relax and enjoy ‘their moment’.
A large consumer research project is currently underway but initial drivers research identified that consumers mostly enjoyed Horlicks as it provides a sense of comfort and relaxation*. Due to this Horlicks is launching its ‘My Horlicks Moments’ campaign. Spanning traditional print media, digital platforms and extending to a widespread sampling campaign, Horlicks Moments
Michelle Younger, Marketing Manager at Aimia Foods explains: “Today, we are all very hectic with busy work and home life schedules and 74% of UK people reported feeling so stressed in the past year, they have been overwhelmed (https://www.mentalhealth.org.uk/statistics/mental-health-statistics-stress). In launching Horlicks Moments we are by no means saying that Horlicks will relieve stress but simply reminding people to relax, take five and enjoy some time out with a comforting drink of Horlicks, whilst benefitting from all the nourishment it brings.
“The campaign will serve to reinforce key Horlicks positioning centred around relaxation and nutrition as well as supporting our objective of driving extended consumption frequency.”
“Our heavy investment in the brand will continue into 2019 with a £1million marketing spend forecast.”
Horlicks has been the nation’s favourite malted drink for over 140 years and has seen us through two world wars, polar expeditions and fuelled Olympic athletes. It’s filled with nourishment and is the mainstay of any kitchen cupboard.
The product has a deliciously unique malty taste but also packed in every serving are 14 key vitamins and minerals. Each delicious mug is bursting with goodness and is rich in calcium and vitamin D and a rich source of vitamins A and C (when prepared as instructions). A warming and delicious hug in a mug.
The Horlicks product range consists of Traditional Horlicks, Horlicks Light Instant and Horlicks Light Chocolate Instant.
*223 Quantitative Face to Face Interviews with Regular Horlicks Consumers