PR Campaigns for Professional Service Providers: A Multi-Channel Approach
At Zeus PR, building our clients’ reputations on multiple platforms via high-quality press coverage is our forte.
This is an effective approach to generating valuable exposure and widening reach for professional service providers, and a great example of this is our work over the last year with leading law firm SAS Daniels. Working with each of the departments across the organisation’s four offices, the Zeus PR team regularly showcases the expertise of the firm’s 120-strong legal specialists on local, regional and national levels.
Supporting the development of the firm’s corporate profile, we generate ample print and digital coverage for SAS Daniels on a monthly basis through powerful news placement across key local and regional business titles. We profile individual team members with advice-led features in prestigious regional lifestyle magazines for ongoing visibility, and with our wide network of journalist contacts, we successfully support the business to reach new clients through topical comment opportunities with national news outlets.
Through effective sector-specific media targeting, we also elevate the business’s profile in key national trade publications - with the wide range of services the firm offers, the opportunities with this element of the PR programme are extensive.
Whilst the firm’s expertise, technical know-how and friendly approach speak for themselves, our specialist PR support enables SAS Daniels to connect with its target audiences, convey its key messages and promote the core benefits it offers to its clients.
If you want to talk to us about boosting the reputation of your business, please get in touch.
Digital Forensics Consultancy Appoints Zeus PR
The UK’s longest-established digital forensics consultancy, SYTECH, has embarked upon a far-reaching B2B and public sector PR campaign, supported by Zeus PR.
The move follows SYTECH achieving a landmark year in 2023, securing an additional eight new contracts with a projected value of over £11 million, following a series of highly competitive tenders for public sector bodies including four separate police forces, Police Digital Services (PDS), Medicines and Healthcare Products Regulatory Agency (MHRA), and the Centre for Environment, Fisheries and Aquacultural Science (Cefas). The highly ambitious firm is currently embarking on a major recruitment drive and seeks to grow the existing 70-strong workforce by at least 30% over the next 12 months.
From its offices in Stoke-on-Trent and South Wales SYTECH, established in 1978, provides all aspects of digital forensics and cyber services (Cyber Essentials, penetration testing etc), consultancy and training, for national public sector organisations and major blue-chip organisations. Predominantly working on behalf of the criminal justice system, and associated stakeholders, the company maintains a highly experienced, multi-discipline team of Professional Expert Witnesses and Analysts, who each specialise in complementary areas, working to understand the unique requirements of each business.
Daren Greener, MD at SYTECH comments: “We are highly regarded as an effective and leading provider to the criminal justice system, and we are ambitious to extend our reach and generate awareness of our extended offering within the private sector through partnering with Zeus PR.
“A major focus for the PR campaign is to promote our consultancy and on-the-ground training support services for businesses striving to achieve ISO/IEC 17025 Quality Standards. With nine years of testing and calibration laboratory experience, and having secured the rigorous accreditation ourselves, our highly experienced consultancy team can assist laboratories and businesses to achieve the accreditation - and maintain their status thereafter.”
Zeus PR Appointed by Impact Environmental Group
Following a group-wide tender process, Zeus PR is incredibly proud to have been appointed by IEG EMEA, a division of the Impact Environmental Group with operations situated strategically across the US and the UK.
The agency will now support the entire organisation, including all four trading brands, working closely with the IEG EMEA board, including Managing Director David Williams who heads up the board, and Commercial Director Pete Dickson, to formulate and develop a reputation-building PR and content strategy.
The appointment follows hot on the heels of the IEG EMEA’s substantial expansion in 2023. Last year saw two further UK acquisitions cementing the group as a global waste industry category leader, as UK Container Maintenance (UKCM) and Capital Compactors and Balers (CCL), joined Container Components Europe (manufacturer of Duraflex lids), and Egbert H Taylor to sit within the IEG EMEA’s portfolio of aligned industry-leading brands.
Anthea Fosti Managing Director of Zeus PR comments: “We will be showcasing IEG EMEA’s impressive service offering as the leading European operator in the provision of waste and recycling products and service solutions, and we are very much looking forward to working closely with the group and the four individual business centres on this far-reaching brief.
“We have already enjoyed a 10-year partnership as the retained PR provider for UKCM, and following their acquisition by IEG EMEA last year, we were very pleased to be invited to tender for, and subsequently be awarded, the group-wide brief.”
Pete Dickson, Commercial Director at IEG EMEA states: “‘As we develop the IEG EMEA brand and its recognition, a positive and creative PR partner is essential. On the back of its impressive work for UKCM over the last decade, we are pleased to have partnered with Zeus PR; and look forward to working with Anthea and her team.”
Founded in 1999, IEG as the parent organisation headquartered in Elgin, Illinois has rapidly grown into a global environmental products and services business, providing a comprehensive suite of new and replacement products for waste containers, collection and compaction equipment, and waste transportation equipment, and it is ambitious to expand IEG EMEA further where synergistic opportunities can enhance their customer value proposition.
The EMEA division, as with the wider global IEG organisation it resides within, plays an important role in the pursuit of a circular economy, providing products and services to the global waste and recycling industries. The business is a procurer of top-quality materials and a key advocate for sustainability, whilst maintaining competitive prices.
Turning up the Heat for Nolte Küchen
Zeus PR has been appointed by Nolte Kitchens UK, the UK arm of leading German Kitchen Brand Nolte Küchen to support its ambitious growth plans.
After winning a competitive tender, the PR agency will be establishing the UK press office for the brand, and undertaking an energetic content-led PR campaign.
Zeus PR is tasked with building the brand’s reputation with a far-reaching national consumer press and influencer strategy. This will be twinned with trade media outreach to promote Nolte Kitchens UK dedicated contract kitchens division that serves both boutique housing projects and large-scale developments.
Nolte Kitchens UK, headquartered in Wilmslow, Cheshire has 15 showrooms nationally in premium high street locations including a flagship store in Westminster, London, and further UK expansion is imminent.
Its parent company Nolte Küchen has a rich history dating back to 1958 and has been voted Germany’s favourite kitchen brand for five years running. The company manufactures at their plant in Germany over 900 kitchens a day and exports to over 60 countries.
Nadine Rowley, Digital Marketing Manager states: “It’s a hugely exciting time for Nolte Kitchens UK. We have big plans for the next 12 months that will allow us to further enhance the presence of Germany’s favourite kitchen brand in the UK retail market, and I’m confident Zeus PR will play a critical role in that growth.”
Anthea Fosti, MD of Zeus PR comments: “The sheer quality, innovation, exacting detail and stylised lines that Nolte Küchen has introduced is totally unique to the UK market. This coupled with the unrivalled design service and the standout, luxury showrooms in the landmark locations across the country, gives us a compelling brand story, and one which we are excited to tell.”
www.nolte-kitchens.co.uk/
Supporting the Launch of Sustainable Baby Brand, Their Future
At Zeus PR, we are devoted to boosting our clients’ presence, working hard to present each brand we represent with a constant flow of engaging ideas for brand activation, and gold-dust opportunities.
With our client base ranging from globally established businesses to fledgling start-up brands, we are liaising daily with our expansive network of contacts across multiple platforms, to identify and secure excellent exposure.
Over the past year, we have been delighted to have supported the birth of Their Future, the luxury sustainable baby brand, providing a bespoke service right from the initial stages of product development, to the official launch to market, and beyond!
A Success in The Press
With the task of raising awareness for Their Future’s utterly unique blanket, our strategy began with drafting the initial launch press pack, which was then issued wide to our highly relevant list of media targets across consumer, trade, and environmental news outlets.
Upon enlightening journalists to Their Future’s first-of-its-kind, super soft-touch blanket, it was safe to say that the campaign got off to a successful start, with the launch featuring in prestigious titles including The Business Desk, BBP Media, The Cheshire Magazine, Northern Life, etc.
And this was just the beginning, as to bolster the flow of coverage, we continued plugging away to position the blanket as the ultimate gift for both seasonal and evergreen product roundups.
Exceptional press coverage was generated as a result of this, with Their Future’s blanket awarding the status of ‘Best Baby Blanket’ by the iconic national news title, The Independent (which has an astronomical monthly reach of over 88 million readers), in a roundup of ‘52 Best Baby Shower Gift Ideas: Top Present Ideas New Mums and Dads will Love’.
Further exposure was then achieved in both the UK and Irish Daily Express, in a roundup of 'We love... New Baby Essentials', which featured in the hugely-circulated print issue, reaching over 933,000 readers daily.
Alongside national news titles, coveted motherhood media features were secured in online titles including Net Mums, within the publication’s roundup of ‘Best Baby Buys For Autumn’.
Targeting both print and online publications ensured a huge uplift in brand awareness, as well as the opportunity for increased traffic to the client’s website, with online publications including a ‘purchase now’ link, alongside the product’s RRP.
Influencer Outreach
To amplify the press launch campaign for Their Future, we liaised closely with motherhood and lifestyle influencers, ranging from highly-engaged micro-influencers, to large-scale macro influencers to provide gifting in return for a continuous flow of organic social media content.
From stunning and informative reels showcasing the blanket’s innovative properties, to new-born announcement grid posts featuring the blanket as the backdrop, influencers have continued to share an array of engaging content, month-on-month.
Managing our client’s social media feed ensured we were able to re-share influencer content as and when it came through, strengthening our existing calendar of curated grid and story posts.
Developing a relationship with influencers via our client’s direct messages also allowed us to also gain valuable product feedback, as well as in-depth testimonials for www.theirfuture.co.uk’s landing page, improving brand credibility and strengthening the overall appearance of the website.
To date, we are delighted to have secured Their Future an extended reach of over 200,000 new eyes, solely through our influencer outreach campaign.
Celebrity Brand Ambassador
Our support extended to sourcing and managing the high-profile celebrity brand ambassador partnership with E4 Made In Chelsea star, Tiffany Watson, who has a hugely relevant, and highly-engaged fanbase of over half a million followers on Instagram.
Making the perfect candidate for maximising Their Future’s sustainable brand launch, first-time mum Tiffany is a huge advocate for the planet-friendly movement, making conscious choices, and already partnering with aligning brands within the eco-friendly baby market.
Tiffany’s role is set to elevate the brand, delivering an ongoing array of exposure to her luxury motherhood audience, with the partnership including a schedule of social media content, a Their Future blanket photoshoot, attending Excel London’s The Baby Show (the UK's largest shopping and advice destination for all things baby) on the Their Future stand, as well as participating in press opportunities.
We always relish the opportunity to bring our big brand experience to new fledgling brands, helping them establish themselves within the relevant consumer market. For more information on how we can support and propel your brand into the limelight, please get in touch.
Zeus PR Appointed for Another Aimia Foods Brand Launch
Following hot on the heels of supporting longstanding client Aimia Foods with Bubbleology’s debut into grocery, Zeus PR was excited to be enlisted for the eagerly awaited launch of Isovibe!
Representing the latest addition to the world of sports nutrition, Isovibe’s fun and fruity Clear Whey Protein powders are now on shelves in B&M stores nationwide.
Available in three juicy flavours in B&M stores now; Peach & Raspberry, Cherry & Apple, Lemon & Lime, and Mango & Passionfruit exclusively online on Amazon, the new Isovibe range delivers a protein fix in a more fun and flavoursome way for shoppers than ever before.
Made with fast-absorbing, hydrolised whey protein isolate and developed using real fruit powders, Isovibe Clear Whey is bursting with flavour and high in protein at 22g per serving, with only 93 calories and 0% sugar.
The range has been developed to support health, happiness and well-being, providing a fresh way for consumers to hit their protein goals and give their day a much-needed boost.
Drawing on its extensive experience, the agency’s specialist consumer PR team has been hard at work supporting the launch, fulfilling several sample requests from national newspapers, health and wellbeing titles, women’s lifestyle publications and more, with multiple media reviews pending.
Alongside this, the agency is running a targeted trade PR campaign to generate visibility for Aimia Foods’ launch amongst industry press, and is celebrating early results with coverage achieved in titles including Retail Times, Field Marketing, Kam City, and FoodBev Media.
Bolstering the media outreach, Zeus PR has also been tasked with other exciting PR activations including securing major brand partnerships to extend reach - watch this space!
If you are a member of the press and would like to sample Isovibe for a review, please contact scarlet@zeuspr.co.uk.
A Summer of Success for Southport Pleasureland
Looking back on what has been another incredibly busy and successful year supporting our valued clients, longstanding and new, the Zeus PR team is reflecting on the fantastic results achieved for Southport Pleasureland during a 6 month campaign.
Reigniting interest and positioning the iconic Merseyside amusement park as the ‘go-to’ destination for families throughout the spring and summer, Zeus PR employed a hard-working strategy to ensure a constant flow of content. This included a highly effective media relations campaign, twinned with a prolific influencer outreach programme for maximum results.
Overall, major exposure was achieved for Southport Pleasureland and its neighbouring attractions in the key target media, reaching over 328 million total readers, and featuring in over 30 titles (including Lancashire Live & The Liverpool Echo) across the 6-month period.
Kicking off to a cracking start over the Easter half-term when the park reopened for the 2023 season, the agency sparked parents’ desire for fun-filled days following a winter of hibernation by producing a ‘What’s On Guide’, which showcased an array of activities to delight the entire family. The guide was incredibly well-received by the press, generating significant coverage, as well as sparking national journalist requests to attend and review the attractions.
Following this, Zeus PR maintained a regular presence for Southport Pleasureland in the national, regional and local media by promoting the park’s action-packed schedule of family entertainment and events on a monthly basis, including the hotly anticipated ‘Dino Encounter’ days, the sell-out ‘Superhero’ days, and the ‘Emergency Service’ days.
Building on the press coverage generated through the promotion of the park’s popular events, Zeus PR also propelled Southport Pleasureland into the limelight through highlighting major park investments, charity sponsorships, and exclusive offers and deals, fulfilling the key campaign objective of generating a range of positive and regular news angles for the park. This in turn allowed for the park’s exciting developments to appear at the top of the search engine, following frequent coverage on highly-ranking online news outlets.
As part of the targeted, ongoing Southport influencer programme, Zeus PR identified highly engaged micro and macro influencers in the parenting and lifestyle sphere, offering gifted PR visits to enjoy with their families. This served to build the park’s social media presence through a range of exciting and organic content, as well as boosting profile engagement through influencers’ collaborative posts that appeared on Southport Pleasureland’s feed.
Over the course of the campaign, the agency secured reviews from a total of 57 influencers, resulting in an array of continued social sharing across multiple platforms, including Instagram, TikTok and YouTube. An impressive 387 stories and 42 grid posts were shared, with influencers continuing to promote park news and upcoming events following their gifted visits.
The influencer programme also fed into another of the park’s key campaign objectives of driving traffic to the website to boost Google rankings and online ticket sales, through links back to Southport Pleasureland’s website featured in influencers’ stories.
If you’d like to talk to us about how we can execute a proactive and effective PR campaign for you, please get in touch.
Building Visibility for Clear Start Accountants
When Fiaz Ashraf, CEO of the AFA Group, approached us to be the retained PR partner for his business Clear Start Accountants, we were delighted to welcome our new client on board.
Similar to many other B2B brands we support, Clear Start Accountants is a successful company and growing, however they were keen to invest in their brand and support accelerated growth by communicating the features and benefits of their services and showcasing the phenomenal results they are achieving for clients.
With an employee base of over 150 people, and operating from its state of the art, contemporary headquarters in Universal Square, Devonshire Street North, Manchester, as well as from its offices in Stockport and Canada, Clear Start Accountants offers general accountancy services for sole traders and smaller firms, such as HMRC returns as well as its pioneering, tech-enabled, personal budgeting service for both business and private individuals.
Clear Start Accountants has helped countless consumers and small businesses in reducing their living costs, with the assistance of their bespoke client software ‘Client Master’.
For Clear Start Accountants, we have built a PR and digital marketing strategy to maximise multi-channel exposure, across traditional and online platforms, building the company’s reputation and supporting their SEO, with high quality editorial content placement and link building.
From news-based press releases promoting key company developments, and establishing and managing a podcast series, to writing award entries and supporting the company Linkedin feed, Zeus PR is proud to support the business in generating vital 360 exposure. The initial results of which we were honoured to share at Clear Start Accountants’ first major company conference recently.
The results speak for themselves with over 55 items of media coverage secured over the six-month campaign timeline so far and six insightful podcast episodes recorded. In the last 90 days, Clear Start’s social media interactions have also been bolstered; there has been a 50% increase in unique visitors to the company’s LinkedIn page, and page views are up almost 40%.
For an initial conversation on how we can support your brand, contact the team.
Fabulosa Results!
With still three weeks of the year left, the Zeus PR team is already celebrating yet another phenomenal year achieving record results for their longstanding client, Fabulosa.
Working in close partnership to apply their expertise, the B2B and consumer PR teams have enjoyed supporting the fragrance-led home and lifestyle brand for the third year running, by securing significant and widespread coverage through promoting key product launches, overseas milestones, landmark distribution announcements and much, much more.
Managing Fabulosa’s award entry programme has also remained a main pillar of the campaign throughout 2023. Zeus PR has researched the relevant major trade and business awards and drafted compelling entries on Fabulosa’s behalf, resulting in a long and impressive line of highly prestigious winner and finalist accolades for the business.
As if achieving this valuable industry recognition and securing ample coverage across national consumer titles, key trade publications and leading business news platforms week in and week out wasn’t enough, the agency has also continued to play an integral role in amplifying Fabulosa’s social media presence throughout 2023. Through a highly effective and prolific influencer and celebrity gifting programme, Zeus PR has generated extensive organic social media content for Fabulosa, with a key highlight being Love Island star Faye Winter taking to her Instagram stories to share photos of her Fabulosa hamper with her 1.2 million followers!
Not only this, but Zeus PR has also assisted Fabulosa with its objective of continued expansion into Europe, by targeting European ‘cleanfluencers’ to build the Fabulosa fan base overseas.
Also supporting the growth of Fabulosa’s Instagram channel, Zeus PR has forged over 40 partnerships for the brand throughout 2023 with iconic household names such as Henry Hoover, Russell Hobbs, Nutribullet, Batiste, Piccolino’s and Away Resorts.
If you are interested in finding out how we can support you and propel your brand into the limelight with a highly effective PR campaign, please get in touch.
Building B2B Brands... On a Roll with Bearings and Drives Ltd
At Zeus PR we are well-versed in working with a vast range of business-to-business brands across a whole host of industries, including those with a highly-specialised offering targeting a niche market.
When the leading, Cheshire-based MRO supplier and distributor Bearings and Drives Ltd secured exclusive UK distributorship for an industry-leading product, strengthening its offering and position in the market, Zeus PR got to work embarking on a hard-working B2B PR campaign to maximise awareness.
As a new client with a pioneering new offering, first and foremost it was important to gather all of those much-needed assets ahead of the launch. The agency booked and briefed a photographer for a shoot at the client offices, capturing images for the website, social media and media outreach, and made the website content revisions required, adding and re-formatting pages to include details of the exclusive product.
To generate visibility amongst the target audience, over the campaign timeline to date the Zeus team has secured regular news placements in print and on digital media websites to profile BDL. Kick-starting the press release programme was the launch of the CeramicSpeed Insulate offering, exclusive to the business - the story garnered a wealth of media interest, with over 20 items of coverage secured across key trade titles such as Bearing News and Food and Drink International, and regional business media.
Opportunities to place editorial feature content and expert comments have also been secured in abundance, with the powerful media exposure asserting BDL’s authority in the industry and promoting the innovation behind the CeremicSpeed offering. The PR agency liaised closely with the editors of target media titles to negotiate opportunities, working with them to develop feature ideas and identify upcoming themes. Throughout the course of the campaign so far (9 months to date), Zeus PR has placed features in print and digital titles on a monthly basis.
Recognising that nothing offers greater endorsement than happy clients, at Zeus we like to leverage this by sharing successes and showcasing client products with in-depth case studies. Following introductions from the BDL Directors, members of the agency team spoke with the firm’s clients to learn more about the technology in action and the significant ROI delivered. After interviewing the client and soaking up the knowledge, the agency drafted the case studies for website content and to re-purpose for press release content.
Additionally, case studies can be used to substantiate award entries; with a compelling entry drafted and submitted by the agency, also showcasing the innovative offering and first-class service, Bearings and Drives Ltd secured a coveted shortlisting for the Supplier of the Year award at the AEMT awards – a market-leading trade association!
For many of our B2B clients here at Planet Zeus, we manage their company LinkedIn feeds, with BDL being no exception to this. To amplify company news and successes, Zeus has been quick to share fresh links to media placement, while also driving interest and enquiries for the key service and product areas.
To find out more about building the reputation of your B2B brand, get in touch with the team.