Let’s Talk Socials with Content Creation & Brand Partnerships
Let’s Talk Socials with Content Creation & Brand Partnerships! Here at Zeus PR, we love creating picture-perfect content and supporting our clients’ growth and engagement via social media - whether this be through complete platform management, or assisting with content creation.
A valuable service we offer to clients who self-manage their own social media feeds is sourcing highly-relevant partnerships for brand-boosting giveaways.
For Fabulosa, our longstanding fragrance-led household client, we are the proud creators of the brand's weekly 'Fabulosa Friday' giveaway content! Our service for Fabulosa’s brand partnerships is from start to finish. This involves:-
- Sourcing relevant brands to offer incredible prizes for our client’s audience demographic
- Creating short & snappy reels to showcase the attractive prize on offer
- Editing content & embellishing with logos & graphics
- Boosting your post’s reach using relevant hashtags
- Uploading with a trending sound, and watching the engagement fly in!
CLICK HERE to check out our roundup of Fabulosa Xmas content!
If it's complete platform management that you're looking for (including content creation & brand partnerships), then we can also work with you to build your brand's visibility by shooting, editing and sharing content on an ongoing basis.
A prime example of this is our brand new client, The MOLE Clinic, which recently appointed Zeus PR for a full PR service, combined with setting up and managing the brand's social feeds (including content creation).
Following a visit to The MOLE Clinic's Manchester clinic where we staged a complete content shoot, the reels and graphics were then edited and scheduled to introduce the brand and create a professional and informative identity.
Monthly photo/video shoots will then take place at various clinic locations across the UK, to develop a bank of both seasonal and evergreen content featuring friendly staff members, as well as showcasing the services and clinics.
Take a look at The MOLE Clinic's social feeds: @themoleclinicofficial on Instagram and Facebook.
If you would like to have a chat about how we can add value to your social platforms with content creation, feel free to get in touch.
Email anthea.fosti@zeuspr.co.uk
Launching a Skin Cancer Awareness Campaign for The MOLE Clinic
Zeus PR has been appointed by The MOLE Clinic, the UK’s only private clinic group dedicated to skin cancer screening, to manage its UK-wide PR campaign to encourage early detection.
The agency has been brought on board to handle the press, social media and influencer brief for the clinic which has recently expanded with the opening of a Manchester clinic.
Building on its strong presence across the UK, with specialist medical teams treating more than 35,000 people every year at its clinics in London, Bristol, Brighton, Edinburgh, Glasgow and now Manchester, The MOLE Clinic has partnered with Zeus PR to elevate its profile around each of the individual clinics, with an additional focus on boosting its presence in the North West.
The MOLE Clinic was founded by lawyer Iain Mack who was diagnosed with melanoma skin cancer in 2002. He quickly became passionate about assisting others to detect skin cancers early to help improve UK survival rates. Iain subsequently founded The MOLE Clinic® in London in 2003 and pioneered skin cancer screening in the UK, and developed The Mole Clinic Screening Nurse Training Programme - the only such programme accredited by the Royal College of Nursing.
He also developed the UK’s first Skin Cancer Screening App using AI. The App has been used by NHS GPs since 2005, reducing NHS waiting times and costs. The App won the UK Patient Safety Awards and was exhibited in the London Science Museum. Iain was elected a Fellow of the Royal Society of Medicine in 2005 and has been nominated as finalist in Laing Buisson Healthcare Awards for 'Entrepreneurial Achievement'.
Anthea Fosti, Managing Director of Zeus PR comments: “The launch of The MOLE Clinic Manchester marks the eighth UK clinic for the group, placing it in a strong position to further build the brand regionally and nationally. We are delighted to be selected as The MOLE Clinic’s new PR partner and look forward to working with the team to reach as many people as possible with the early detection message through a strategic, reputation-building PR and social campaign.”
Emma Jones, Marketing Director at The MOLE Clinic added: “We have been supporting patients with early detection of skin cancer for over 21 years, and our mission is to help lower the UK skin cancer mortality rate with our innovative, highest-quality screening services. We selected Zeus PR to support us to achieve our objectives not only for their excellent track record delivering high-profile national PR campaigns, but also for their North West base which is ideal to drive the additional focus on our newly launched Manchester clinic.”
More information on The MOLE Clinic can be found at https://www.themoleclinic.co.uk/
Effective PR for Trade & Consumer Show Success
The vast majority of our clients exhibit at key events relevant to their sector – whether this be a high-profile consumer show or a key B2B trade exhibition. The aim being to build their profile, amplify their presence and secure on-stand sales.
As we are all aware, such events can be very costly, so at Zeus PR we work very hard to ensure that we maximise our client’s investment, with as much ‘pre’, ‘during’ and ‘post’ event exposure as possible across social media and their target digital and print media for optimum visibility and to drive interest and traffic.
With each show our aim is always to support brands in creating awareness of their presence at the exhibition, generating standout from their competitors, support stand footfall and ultimately sales.
We work with our clients from the onset as part of their event planning process, sitting in on weekly meetings if required, so we can make sure that we are optimising their presence as much as possible.
The outputs may include:-
• pre-event and post-event press releases targeted at their trade and consumer media to promote their presence at the event
• preparing content for the show, such as handouts or entry into the show guides
• enlisting key speakers or celebrities to attend their stand, for additional standout with a meet and greet and media/influencer attention
• pre, during and post event social media content planning, drafting and posting for additional reach and engagement
Recent examples of events where we have supported clients include:-
• Nolte Kitchens at the Ideal Home Show, ExCeL London
• Association of Professional Organisers and Declutters at the Clean & Tidy Home Show, ExCeL
• Impact Environmental Group at the Resource & Waste Management Expo, NEC, Birmingham
• Shield Safety at Casual Dining, ExCeL London
• Weru UK at National Self Build & Renovation Show, the National Self Build & Renovation Centre in Swindon
• Their Future at The Baby Show, ExCeL London
• Bearings & Drives at Maintec, NEC, Birmingham
• Horlicks at Fearne Cotton’s Happy Place Festival, Tatton Park, Cheshire
If you are planning any events in 2025 or beyond, and would like to discuss how we can support, then feel free to get in touch.
Making a Splash for a Major Exhibition
The Zeus team has been busy running a successful media campaign to support its client, leading law firm SAS Daniels, with its sponsorship of a highly anticipated, retrospective exhibition with the widely revered Northern artist Helen Clapcott.
Hosted by Stockport War Memorial Art Gallery and staged with support and funding from Stockport Council, ‘A Portrait of Stockport’ features over 100 of Helen’s works including flagship pieces The Power Station, The Last Carnival and Brinksway 1979, Before The Motorway.
After working with the firm as the retained PR agency for over 18 months, Zeus was tasked with an additional project to generate wide-reaching visibility and exposure for the exhibition, which SAS Daniels is proud to be the main sponsor of. By way of a series of PR tactics the agency set out to build awareness and interest in the exhibition, working collaboratively throughout the project with SAS Daniels, Stockport Council and Lund Humphries, publishers of the first major monograph on Helen.
The agency secured extensive coverage for the launch through an effective PR campaign ahead of the exhibition’s opening, targeting national, regional, and local press, and broadcast. Spreading the word and piquing the interest of the North West and beyond, articles were featured on the BBC, Manchester Evening News, Stockport Express, Manchester World, Manchester Magazine, and Stockport Nub News – just to name a few. Broadcast interviews with Helen Clapcott herself were also placed by Zeus PR with BBC Radio Manchester and popular local station, Strawberry Radio.
The Zeus PR team was also excited to support SAS Daniels at its private viewing held to celebrate the exhibition launch, which was a fabulous evening of conversations and canapes, attended by special guests including the Mayor of Stockport Councillor Suzanne Wyatt and her consort Mayoress Melanie Braviner.
As the final phase of the project, the agency undertook another media outreach campaign following the private view event, reporting on its success and leveraging another opportunity to profile the exhibition in the media.
For those interested in visiting the exhibition, ‘A Portrait of Stockport’ is open now and runs until the 25th of January. If you are interested in talking to us about how we can support you with a prolific PR campaign, please get in touch.
Pantomime-Themed Product Launch Supported By Zeus PR
Here at Zeus PR, we are always keen to immerse ourselves in client projects. We recently had a wonderful time supporting the launch of our fragrance-led lifestyle client Fabulosa’s latest Pantomime-themed product launch.
Our client was keen to propel the launch of its new Pantomime-themed range with a flow of engaging weekly reels, and what better way to capture Fabulosa’s audience than with its’ very own Pantomime Dame!
Local Dame, Annie Fanny was immediately hired to delight fans with light-hearted comedy, taking a trip to Poundland to produce a series of hilarious content pieces.
Customers and staff members were roaring with laughter as the day rolled on, and with a sprinkle of Dame Annie Fanny’s charm, were even happy to get involved with trending TikToks & Reels – we nominate Dame Annie Fanny as employee of the day!
Our involvement branched throughout the entirety of the process - from liaising with the client, retailer & actor to arrange the content shoot in-store, to supporting with filming on the day, and even making our debut appearance in content whilst sporting the Poundland uniform! The glamorous life of PR!
As a brand that loves to push boundaries, the Poundland takeover proved a huge success with the retailer, with Poundland’s Senior Buyer even applauding the launch’s success via LinkedIn.
If you’d like a laugh, check out some of the links to Fabulosa’s content below:
https://www.instagram.com/p/DBNxLtzPt41/
https://www.instagram.com/p/DBIx5d2OhcH/
https://www.instagram.com/p/DA3uqDNufo6/
Generating further exposure for the launch, our social support was layered with tailored press outreach, resulting in online coverage across all three of The Sun’s online platforms (UK, Ireland & Scotland), with an entire article dedicated to showcasing the range.
Our press outreach emphasized the collection being exclusive to Poundland, and with Fabulosa always being keen to strengthen relationships with retailers, it was exciting to see an image of the Poundland shopfront used in the article.
The article relayed key information to entice customers to purchase, including fragrance notes, products the collection is available in, and price info.
Overall, the Pantomime-themed product launch proved extremely successful, with fans flocking to stores in hopes of finding their very own Prince Charming, Fairy Godmother & Happily Ever After.
Keen to boost your brand with a targeted strategy to tempt customers? For more information on how we can support and propel your brand into the limelight, please get in touch.
Building Profile for National Associations
Powerful, highly effective PR campaigns are not just the domain of brands, and here at Zeus PR we take great pride in showcasing incredible non-profit member organisations.
One such as example is APDO, the UK's professional body for decluttering and organising professionals, which sets standards, provides professional development and supports the growth of the industry.
Zeus PR has been supporting ADPO and their members, as the retained PR agency for 2.5 years, a role which has seen us generate significant awareness of the association, and of the phenomenal offering of its highly knowledgeable membership.
By sharing the expert insight of the APDO members via editorial comment in the national media, and within broadcast interviews, we support their position as the major authority in both general home organisation as well as in more specialist areas such as productivity, hoarding and digital organisation.
We also work very closely with the APDO board in securing press exposure for APDO’s major events such Spring Clearing Week and National Organising Week, as well as supporting their involvement in major national exhibitions such as the annual Clean & Tidy Home Show.
And the exposure speaks for itself!
By working closely with our media contacts, we have achieved high netting editorial profile for APDO in major titles such in the Sunday Times, Ideal Home, Woman and Home, Living Etc, House Beautiful, each and every month.
Zeus PR has secured for APDO over 250 items of media coverage across both national print and digital media channels, supporting not only brand awareness, but also enhancing their SEO substantially with more than 200 powerful links from high domain authority websites.
To find how Zeus PR can support your organisation call us on 01260 275372 or email anthea.fosti@zeuspr.co.uk
Lasting Client Relations... Decades of Success
We take immense pride in the longevity of our client relationships here at Zeus PR, having supported many businesses for several years with hard-working PR campaigns. One such client – our very first client, in fact – is Abbey College Manchester, a leading independent college based in the city centre, for which we have enjoyed a partnership spanning fifteen years.
Following many successful years supporting Abbey College Manchester, we have since relished the opportunities to service all other colleges within the group including Abbey College Birmingham, Abbey College Cambridge and DLD College London – with who we are celebrating a decade of working with at the time of writing.
As an agency, we have collaborated closely with the internal college teams over the years, supporting the inspirational establishments with targeted education PR and marketing to raise awareness of the unique offerings and drive pupil recruitment in an increasingly competitive marketplace.
Throughout the PR programmes to date, a significant amount of media coverage has been generated, highlighting and showcasing pupil achievements, new first-class facilities, key milestones, pioneering academic programmes, exciting initiatives and extra-curricular activities, and industry insight and advice to name just a few examples. Opportunities to profile the colleges have been secured across national and regional print and digital media, education-specific press, and broadcast platforms by combining PR tactics such as powerful news placement and press release distribution, negotiating expert comment opportunities and editorial, thought-leadership feature placement.
If you’d like to talk to a member of the team to discover how we can support your business, get in touch.
PR Campaigns for Professional Service Providers: A Multi-Channel Approach
At Zeus PR, building our clients’ reputations on multiple platforms via high-quality press coverage is our forte.
This is an effective approach to generating valuable exposure and widening reach for professional service providers, and a great example of this is our work over the last year with leading law firm SAS Daniels. Working with each of the departments across the organisation’s four offices, the Zeus PR team regularly showcases the expertise of the firm’s 120-strong legal specialists on local, regional and national levels.
Supporting the development of the firm’s corporate profile, we generate ample print and digital coverage for SAS Daniels on a monthly basis through powerful news placement across key local and regional business titles. We profile individual team members with advice-led features in prestigious regional lifestyle magazines for ongoing visibility, and with our wide network of journalist contacts, we successfully support the business to reach new clients through topical comment opportunities with national news outlets.
Through effective sector-specific media targeting, we also elevate the business’s profile in key national trade publications - with the wide range of services the firm offers, the opportunities with this element of the PR programme are extensive.
Whilst the firm’s expertise, technical know-how and friendly approach speak for themselves, our specialist PR support enables SAS Daniels to connect with its target audiences, convey its key messages and promote the core benefits it offers to its clients.
If you want to talk to us about boosting the reputation of your business, please get in touch.
Digital Forensics Consultancy Appoints Zeus PR
The UK’s longest-established digital forensics consultancy, SYTECH, has embarked upon a far-reaching B2B and public sector PR campaign, supported by Zeus PR.
The move follows SYTECH achieving a landmark year in 2023, securing an additional eight new contracts with a projected value of over £11 million, following a series of highly competitive tenders for public sector bodies including four separate police forces, Police Digital Services (PDS), Medicines and Healthcare Products Regulatory Agency (MHRA), and the Centre for Environment, Fisheries and Aquacultural Science (Cefas). The highly ambitious firm is currently embarking on a major recruitment drive and seeks to grow the existing 70-strong workforce by at least 30% over the next 12 months.
From its offices in Stoke-on-Trent and South Wales SYTECH, established in 1978, provides all aspects of digital forensics and cyber services (Cyber Essentials, penetration testing etc), consultancy and training, for national public sector organisations and major blue-chip organisations. Predominantly working on behalf of the criminal justice system, and associated stakeholders, the company maintains a highly experienced, multi-discipline team of Professional Expert Witnesses and Analysts, who each specialise in complementary areas, working to understand the unique requirements of each business.
Daren Greener, MD at SYTECH comments: “We are highly regarded as an effective and leading provider to the criminal justice system, and we are ambitious to extend our reach and generate awareness of our extended offering within the private sector through partnering with Zeus PR.
“A major focus for the PR campaign is to promote our consultancy and on-the-ground training support services for businesses striving to achieve ISO/IEC 17025 Quality Standards. With nine years of testing and calibration laboratory experience, and having secured the rigorous accreditation ourselves, our highly experienced consultancy team can assist laboratories and businesses to achieve the accreditation - and maintain their status thereafter.”
Zeus PR Appointed by Impact Environmental Group
Following a group-wide tender process, Zeus PR is incredibly proud to have been appointed by IEG EMEA, a division of the Impact Environmental Group with operations situated strategically across the US and the UK.
The agency will now support the entire organisation, including all four trading brands, working closely with the IEG EMEA board, including Managing Director David Williams who heads up the board, and Commercial Director Pete Dickson, to formulate and develop a reputation-building PR and content strategy.
The appointment follows hot on the heels of the IEG EMEA’s substantial expansion in 2023. Last year saw two further UK acquisitions cementing the group as a global waste industry category leader, as UK Container Maintenance (UKCM) and Capital Compactors and Balers (CCL), joined Container Components Europe (manufacturer of Duraflex lids), and Egbert H Taylor to sit within the IEG EMEA’s portfolio of aligned industry-leading brands.
Anthea Fosti Managing Director of Zeus PR comments: “We will be showcasing IEG EMEA’s impressive service offering as the leading European operator in the provision of waste and recycling products and service solutions, and we are very much looking forward to working closely with the group and the four individual business centres on this far-reaching brief.
“We have already enjoyed a 10-year partnership as the retained PR provider for UKCM, and following their acquisition by IEG EMEA last year, we were very pleased to be invited to tender for, and subsequently be awarded, the group-wide brief.”
Pete Dickson, Commercial Director at IEG EMEA states: “‘As we develop the IEG EMEA brand and its recognition, a positive and creative PR partner is essential. On the back of its impressive work for UKCM over the last decade, we are pleased to have partnered with Zeus PR; and look forward to working with Anthea and her team.”
Founded in 1999, IEG as the parent organisation headquartered in Elgin, Illinois has rapidly grown into a global environmental products and services business, providing a comprehensive suite of new and replacement products for waste containers, collection and compaction equipment, and waste transportation equipment, and it is ambitious to expand IEG EMEA further where synergistic opportunities can enhance their customer value proposition.
The EMEA division, as with the wider global IEG organisation it resides within, plays an important role in the pursuit of a circular economy, providing products and services to the global waste and recycling industries. The business is a procurer of top-quality materials and a key advocate for sustainability, whilst maintaining competitive prices.