Celebrating 2024 Successes: Part 3
Raising Profile for Professional Service Providers through B2B PR Campaigns
At Zeus PR, we work with several professional service providers, operating both nationally and regionally. Throughout 2024 we have supported these clients with highly effective, targeted B2B PR campaigns, achieving significant editorial coverage in the trade and business media, propelling them into the limelight and raising their profiles amongst target customers.
Some key highlights from our work with leading law firm SAS Daniels include regular, positive news flow with press release placement, increasing the firm’s profile locally and nationally, and sourcing opportunities for individual team members to share their expert advice in the media in print and digital publications such as the Sunday Times, Grand Designs, and This is Money.
For our client Shield Safety, the trusted name in food safety, health and safety, and fire safety, our team has secured 8 high profile winner / finalist accolades, positioned the business as an expert & sector leader through substantial thought-leadership media coverage, and supported its SEO by generating 50 strong digital links to the Shield Safety website.
In addition, we set up the PR channel for SYTECH, a multi-disciplinary consultancy known for its pioneering expertise in digital forensics, which joined our client roster last January. 2024 was a year of many landmark achievements for the firm; completing a large international government project in Belize, undergoing a rigorous audit to secure its second UKAS re-certification for ISO 17025:2017, and taking home two prestigious accolades at the Staffordshire University Business Awards 2024, following our B2B PR team’s compilation of two outstanding award entries.
2024 also saw the team out and about, attending a premier trade show to support Impact Environmental Group (IEG) with a major milestone. The group, a leading operator in the provision of waste and recycling products and service solutions, showcased for the first time its new and expanded portfolio of established UK-based brands at the Resource and Waste Management Expo. We provided IEG with 360 PR support for the event; participating in weekly planning meetings, copywriting for event brochures, coordinating several press briefings, communicating key messaging and increasing journalist engagement ahead of the show. On the day itself, the team joined IEG on the stand, filming extensive and engaging content for social media.
As part of our PR and digital marketing strategy for Clear Start Accountants, we have continued to work closely alongside the team to develop insightful episode content for its financial podcast, ‘Penny to the Pound’, which provides practical personal budgeting support and guidance. We also managed a busy award schedule in 2024, entering Clear Start’s Founder and CEO Fiaz Ashraf into several industry-leading entrepreneur award schemes and securing highly coveted accolades, such as The Muslim News Award for Excellence in Enterprise.
We were just as jubilant as our B2B clients to end another busy year on such a high. Keep checking our blog page to find out more about what we achieve for our clients in 2025!
To discuss a bespoke B2B PR campaign for your professional services firm, contact us on 01260 275372.
Celebrating 2024 Successes: Part 2
Generating Exposure and Driving Consumer Purchase for Food and Drink Brands
As food and drink PR specialists, we manage content-rich, reputation-building campaigns for a range of brands, from large food and drink manufacturers to much smaller brands.
We layer big campaigns and PR launches with general product placement throughout the year, recipe coverage to promote extended usage, editorial promotions for additional exposure, and inclusion in relevant trade features for visibility amongst industry press. This means our clients benefit from a packed PR programme all year round and their products are in front of the right audience at the right time.
With a total reach of 859,383,973 and an equivalent ad value of over £170,000 generated from our work with one client alone, 2024 was a huge year of editorial coverage for our food and drink clients!
Key Highlights
We have thoroughly enjoyed supporting our longstanding hot beverage client Horlicks with several major PR campaigns during the last 12 months. Exciting milestones include unveiling the brand’s new on-pack promotion with Fearne Cotton’s Happy Place app, announcing Horlicks’ long-awaited TV comeback via AdSmart from Sky, and managing the press launch for ‘Horlicks Kids, Chocoland’, which represented its first foray into the young family market. With a regular flow of strong PR coverage in national newspapers, consumer magazines and high-ranking online news platforms every month, hundreds of journalists have been liaised with and tremendous exposure for the household favourite hot beverage has been secured.
Another 2024 project we enjoyed getting stuck into was launching Drink me Chai’s brand-new Drink me Chai Matcha Latte. Reaching hundreds of thousands of eyes and driving footfall to Tesco stores to purchase, high-netting national PR coverage has been achieved for the launch of the new en-vogue beverage in the Daily Express, the Daily Mirror, the Daily Star and Closer magazine – to name a few!
We were also appointed to support market-leading food and beverage company, Aimia Foods, with the launch of Isovibe, a range of fun and fruity Clear Whey Protein powders. Alongside extensive media coverage in health and fitness magazines and national newspapers (such as Women’s Health, Women’s Fitness and The Sun on Sunday), the Zeus PR team negotiated several high-profile interviews for the launch with Isovibe’s celebrity brand ambassador, Malin Andersson, with the MailOnline, Closer and Heat.
Brand Partnerships
Our team has brought huge value to our food and drink clients through several quality brand partnerships in 2024 too. Collaborations have been negotiated with a luxury spa brand, a well-known British family bedding business, an iconic home appliance brand and lots, lots more. Creative social content to bring the partnerships to life has been filmed and edited in-house, social followings have been boosted significantly and engagement has been heightened.
We’re not an agency to rest on our laurels. After another fantastic year supporting our valued food and drink clients, we’re excited to create further stand-out PR campaigns in 2025.
If you are an established food and drink manufacturer seeking food and drink PR specialists to elevate your brand, or if you are a newly launched brand with lofty ambitions, contact us on 01260 275372 to discuss how we can support you.
Celebrating 2024 Successes: Part 1
Achieving a Reach of 1.7 Billion and £2.2 Million Equivalent Ad Value for our Home Interest PR Clients
As we emerge from the festive season and begin another new year, we’re taking the opportunity to reflect on what has been a phenomenal 2024 with our home interest clients. With exciting campaigns, social media content creation, influencer engagement, new launches and so much high-quality PR coverage, it’s safe to say our team has delivered some impressive results and successfully supported the growth of our home interest PR clients over the last 12 months.
Home interest PR is a major specialism of the agency and we have several fantastic brands on our client roster. This ranges from manufacturers of large ticket items (such as kitchens and bathrooms) to household cleaning products. For each and every client, we devise and execute strategic PR campaigns to boost visibility, build reputation, and grow sales.
Print and Digital Consumer Media Placement
Liaising with our unrivalled media contact base, our team has secured valuable print and digital press coverage on a no-cost basis positioning clients such as fragrance-led household brand Fabulosa, high-end kitchen brand Nolte Kitchens and APDO (the Association of Professional Declutterers and Organisers) as leaders in their field. Clients have been featured in major national titles such as The Sun, The Sunday Times, Ideal Home, House Beautiful, Livingetc, Homebuilding & Renovating and Woman&Home, just to name a few.
We’ve also helped our clients Weru UK, premium glazing brand and Real Tiles & Bathrooms, luxury bathroom and tile specialist, reach their target consumers through high-netting editorial coverage in print and on digital platforms with product and feature placement, creating standout amongst their competitors and generating valuable backlinks to support their SEO.
Other key highlights include making a splash in the national media for each of Fabulosa’s new product collection launches, securing extensive radio coverage for APDO’s flagship campaign, ‘National Organising Week’, and announcing Nolte Kitchens’ highly anticipated 2025 product innovations.
As a result, a whopping 637 pieces of coverage have been achieved across the year for our home interest clients, with a reach of over 1.7 billion and £2.2 million equivalent ad value!
Social Media Content Creation and Influencer Campaigns
Our content creation team has been hard at work in 2024 too. With weekly shoots we have supported Fabulosa's social media strategy and enhanced engagement, as well as running prolific brand partnership programmes to reach new audiences and increase brand awareness.
Through targeted influencer and celebrity outreach campaigns, we have generated phenomenal levels of exposure for clients, ensured a flow of organic content and bolstered client social feeds with eye-catching content, working with the likes of Love Island’s Faye Winter and Megan Thompson of Too Hot to Handle.
So, here’s to another year of doing what we do best – applying our sector expertise and going above and beyond to deliver hardworking, cost-effective and creative PR and social media campaigns!
We’ll be sharing more about wins for our professional services, food & drink and schools clients soon – keep an eye out for part two of our celebrating 2024 successes blog series!
As well as managing press offices for established businesses, we also support and set up PR channels for newly launched brands, so if you’re interested in chatting with us about how we can help you amplify your message and reach your target audience, we’d love to hear from you on 01260 275372.
Let’s Talk Socials with Content Creation & Brand Partnerships
Let’s Talk Socials with Content Creation & Brand Partnerships! Here at Zeus PR, we love creating picture-perfect content and supporting our clients’ growth and engagement via social media - whether this be through complete platform management, or assisting with content creation.
A valuable service we offer to clients who self-manage their own social media feeds is sourcing highly-relevant partnerships for brand-boosting giveaways.
For Fabulosa, our longstanding fragrance-led household client, we are the proud creators of the brand's weekly 'Fabulosa Friday' giveaway content! Our service for Fabulosa’s brand partnerships is from start to finish. This involves:-
- Sourcing relevant brands to offer incredible prizes for our client’s audience demographic
- Creating short & snappy reels to showcase the attractive prize on offer
- Editing content & embellishing with logos & graphics
- Boosting your post’s reach using relevant hashtags
- Uploading with a trending sound, and watching the engagement fly in!
CLICK HERE to check out our roundup of Fabulosa Xmas content!
If it's complete platform management that you're looking for (including content creation & brand partnerships), then we can also work with you to build your brand's visibility by shooting, editing and sharing content on an ongoing basis.
A prime example of this is our brand new client, The MOLE Clinic, which recently appointed Zeus PR for a full PR service, combined with setting up and managing the brand's social feeds (including content creation).
Following a visit to The MOLE Clinic's Manchester clinic where we staged a complete content shoot, the reels and graphics were then edited and scheduled to introduce the brand and create a professional and informative identity.
Monthly photo/video shoots will then take place at various clinic locations across the UK, to develop a bank of both seasonal and evergreen content featuring friendly staff members, as well as showcasing the services and clinics.
Take a look at The MOLE Clinic's social feeds: @themoleclinicofficial on Instagram and Facebook.
If you would like to have a chat about how we can add value to your social platforms with content creation, feel free to get in touch.
Email anthea.fosti@zeuspr.co.uk
Launching a Campaign for The MOLE Clinic
Zeus PR has been appointed by The MOLE Clinic, the UK’s only private clinic group dedicated to skin cancer screening, to manage its UK-wide PR campaign to encourage early detection.
The agency has been brought on board to handle the press, influencer and social media brief for the clinic which has recently expanded with the opening of a Manchester clinic.
Building on its strong presence across the UK, with specialist medical teams treating more than 35,000 people every year at its clinics in London, Bristol, Brighton, Edinburgh, Glasgow and now Manchester, The MOLE Clinic has partnered with Zeus PR to elevate its profile around each of the individual clinics, with an additional focus on boosting its presence in the North West.
Anthea Fosti, Managing Director of Zeus PR comments: “The launch of The MOLE Clinic Manchester marks the eighth UK clinic for the group. This places it in a strong position to further build the brand regionally and nationally. We are delighted to be launching a campaign for The MOLE Clinic and look forward to working with the team to reach as many people as possible with the early detection message through a strategic, reputation-building PR and social media campaign.”
Emma Jones, Marketing Director at The MOLE Clinic added: “We have been supporting patients with early detection of skin cancer for over 21 years. Our mission is to help lower the UK skin cancer mortality rate with our innovative, highest-quality screening services. We selected Zeus PR to support us to achieve our objectives not only for their excellent track record delivering high-profile national PR campaigns, but also for their North West base which is ideal to drive the additional focus on our newly launched Manchester clinic.”
About The MOLE Clinic
The MOLE Clinic was founded by lawyer Iain Mack who was diagnosed with melanoma skin cancer in 2002. He quickly became passionate about assisting others to detect skin cancers early to help improve UK survival rates. Iain subsequently founded The MOLE Clinic® in London in 2003 and pioneered skin cancer screening in the UK. Iain also developed The Mole Clinic Screening Nurse Training Programme - the only such programme accredited by the Royal College of Nursing.
He also developed the UK’s first Skin Cancer Screening App using AI. The App has been used by NHS GPs since 2005, reducing NHS waiting times and costs. The App won the UK Patient Safety Awards and was exhibited in the London Science Museum. Iain was elected a Fellow of the Royal Society of Medicine in 2005 and has been nominated as finalist in Laing Buisson Healthcare Awards for 'Entrepreneurial Achievement'.
More information on The MOLE Clinic can be found at https://www.themoleclinic.co.uk/
Effective PR for Trade & Consumer Show Success
The vast majority of our clients exhibit at key events relevant to their sector – whether this be a high-profile consumer show or a key B2B trade exhibition. The aim being to build their profile, amplify their presence and secure on-stand sales through effective PR.
As we are all aware, such events can be very costly. So at Zeus PR we work very hard to ensure that we maximise our client’s investment, with as much ‘pre’, ‘during’ and ‘post’ event exposure as possible across social media and their target digital and print media for optimum visibility and to drive interest and traffic.
With each show, our aim is always to support brands in creating awareness of their presence at the exhibition. We endeavour to generate standout from their competitors, support stand footfall and ultimately sales.
We work with our clients from the onset as part of their event planning process, so we can make sure that we are optimising their presence as much as possible. This includes sitting in on weekly meetings if required.
The outputs may include:-
• pre-event and post-event press releases targeted at their trade and consumer media to promote their presence at the event
• preparing content for the show, such as handouts or entry into the show guides
• enlisting key speakers or celebrities to attend their stand, for additional standout with a meet and greet and media/influencer attention
• pre, during and post-event social media content planning, drafting and posting for additional reach and engagement
Recent examples of events where we have supported clients include:-
• Nolte Kitchens at the Ideal Home Show, ExCeL London
• Association of Professional Organisers and Declutters at the Clean & Tidy Home Show, ExCeL
• Impact Environmental Group at the Resource & Waste Management Expo, NEC, Birmingham
• Shield Safety at Casual Dining, ExCeL London
• Weru UK at National Self Build & Renovation Show, the National Self Build & Renovation Centre in Swindon
• Their Future at The Baby Show, ExCeL London
• Bearings & Drives at Maintec, NEC, Birmingham
• Horlicks at Fearne Cotton’s Happy Place Festival, Tatton Park, Cheshire
If you are planning any events in 2025 or beyond, and would like to discuss how we can support you with effective PR, then feel free to get in touch.
Making a Splash for a Major Exhibition
The Zeus team has been busy running a successful media campaign to support its client, leading law firm SAS Daniels, with its sponsorship of a highly anticipated, retrospective exhibition with the widely revered Northern artist Helen Clapcott.
'A Portrait of Stockport'
The exhibition was hosted by Stockport War Memorial Art Gallery and staged with support and funding from Stockport Council. ‘A Portrait of Stockport’ features over 100 of Helen’s works including flagship pieces The Power Station, The Last Carnival and Brinksway 1979, Before The Motorway.
As the firm's retained PR agency for over 18 months, Zeus was tasked with an additional project. By way of a series of PR tactics, the agency set out to build awareness and interest in the exhibition, utilising a series of PR tactics and working collaboratively throughout the project with SAS Daniels, Stockport Council and Lund Humphries, publishers of the first major monograph on Helen.
Securing Widespread Exposure
The agency secured extensive coverage for the launch through an effective PR campaign ahead of the exhibition’s opening. Spreading the word and piquing the interest of the North West and beyond through targeting national, regional, and local press, and broadcast, articles were featured on the BBC, Manchester Evening News, Stockport Express, Manchester World, Manchester Magazine, and Stockport Nub News – just to name a few. Broadcast interviews with Helen Clapcott herself were also placed with BBC Radio Manchester and popular local station, Strawberry Radio.
The Zeus PR team was also excited to support SAS Daniels at its private viewing to celebrate the exhibition launch. This was a fabulous evening of conversations and canapes, attended by special guests including the Mayor of Stockport Councillor Suzanne Wyatt and her consort Mayoress Melanie Braviner.
As the final phase of the project, the agency undertook another media outreach campaign following the private view event. This reported on its success and leveraged another opportunity to profile the exhibition in the media.
For those interested in visiting the exhibition, ‘A Portrait of Stockport’ is open now and runs until the 25th of January. If you are interested in talking to us about how we can support you with a prolific PR campaign, please get in touch.
Pantomime-Themed Product Launch Supported By Zeus PR
Here at Zeus PR, we are always keen to immerse ourselves in client projects. We recently had a wonderful time supporting the launch of our fragrance-led lifestyle client Fabulosa’s latest Pantomime-themed product launch.
Our client was keen to propel the launch of its new Pantomime-themed range with a flow of engaging weekly reels, and what better way to capture Fabulosa’s audience than with its’ very own Pantomime Dame!
Local Dame, Annie Fanny was immediately hired to delight fans with light-hearted comedy, taking a trip to Poundland to produce a series of hilarious content pieces.
Customers and staff members were roaring with laughter as the day rolled on, and with a sprinkle of Dame Annie Fanny’s charm, were even happy to get involved with trending TikToks & Reels – we nominate Dame Annie Fanny as employee of the day!
Our involvement branched throughout the entirety of the process - from liaising with the client, retailer & actor to arrange the content shoot in-store, to supporting with filming on the day, and even making our debut appearance in content whilst sporting the Poundland uniform! The glamorous life of PR!
As a brand that loves to push boundaries, the Poundland takeover proved a huge success with the retailer, with Poundland’s Senior Buyer even applauding the launch’s success via LinkedIn.
If you’d like a laugh, check out some of the links to Fabulosa’s content below:
https://www.instagram.com/p/DBNxLtzPt41/
https://www.instagram.com/p/DBIx5d2OhcH/
https://www.instagram.com/p/DA3uqDNufo6/
Generating further exposure for the launch, our social support was layered with tailored press outreach, resulting in online coverage across all three of The Sun’s online platforms (UK, Ireland & Scotland), with an entire article dedicated to showcasing the range.
Our press outreach emphasized the collection being exclusive to Poundland, and with Fabulosa always being keen to strengthen relationships with retailers, it was exciting to see an image of the Poundland shopfront used in the article.
The article relayed key information to entice customers to purchase, including fragrance notes, products the collection is available in, and price info.
Overall, the Pantomime-themed product launch proved extremely successful, with fans flocking to stores in hopes of finding their very own Prince Charming, Fairy Godmother & Happily Ever After.
Keen to boost your brand with a targeted strategy to tempt customers? For more information on how we can support and propel your brand into the limelight, please get in touch.
Building Profile for National Associations
Powerful, highly effective PR campaigns are not just the domain of brands, and here at Zeus PR we take great pride in showcasing incredible non-profit member organisations.
One such as example is APDO, the UK's professional body for decluttering and organising professionals, which sets standards, provides professional development and supports the growth of the industry.
Zeus PR has been supporting ADPO and their members, as the retained PR agency for 2.5 years, a role which has seen us generate significant awareness of the association, and of the phenomenal offering of its highly knowledgeable membership.
By sharing the expert insight of the APDO members via editorial comment in the national media, and within broadcast interviews, we support their position as the major authority in both general home organisation as well as in more specialist areas such as productivity, hoarding and digital organisation.
We also work very closely with the APDO board in securing press exposure for APDO’s major events such Spring Clearing Week and National Organising Week, as well as supporting their involvement in major national exhibitions such as the annual Clean & Tidy Home Show.
And the exposure speaks for itself!
By working closely with our media contacts, we have achieved high netting editorial profile for APDO in major titles such in the Sunday Times, Ideal Home, Woman and Home, Living Etc, House Beautiful, each and every month.
Zeus PR has secured for APDO over 250 items of media coverage across both national print and digital media channels, supporting not only brand awareness, but also enhancing their SEO substantially with more than 200 powerful links from high domain authority websites.
To find how Zeus PR can support your organisation or to find out more about our high impact PR campaigns, call us on 01260 275372 or email anthea.fosti@zeuspr.co.uk
Lasting Client Relations... Decades of Success
We take immense pride in the longevity of our client relationships here at Zeus PR, having supported many businesses for several years with hard-working PR campaigns. One such client – our very first client, in fact – is Abbey College Manchester, a leading independent college based in the city centre, for which we have enjoyed a partnership spanning fifteen years.
Following many successful years supporting Abbey College Manchester, we have since relished the opportunities to service all other colleges within the group including Abbey College Birmingham, Abbey College Cambridge and DLD College London – with who we are celebrating a decade of working with at the time of writing.
As an agency, we have collaborated closely with the internal college teams over the years, supporting the inspirational establishments with targeted education PR and marketing to raise awareness of the unique offerings and drive pupil recruitment in an increasingly competitive marketplace.
Throughout the PR programmes to date, a significant amount of media coverage has been generated, highlighting and showcasing pupil achievements, new first-class facilities, key milestones, pioneering academic programmes, exciting initiatives and extra-curricular activities, and industry insight and advice to name just a few examples. Opportunities to profile the colleges have been secured across national and regional print and digital media, education-specific press, and broadcast platforms by combining PR tactics such as powerful news placement and press release distribution, negotiating expert comment opportunities and editorial, thought-leadership feature placement.
If you’d like to talk to a member of the team to discover how we can support your business, get in touch.
